How To Know People that Matter to Your Business with Facebook Audience Insights

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Get to know the people who matter to your business using Facebook Audience Insights, so you can understand what matters to them. Learn about their locations, interests, and behaviors, so you can create messages that will help your business grow.

What is Facebook Audience Insights?

It’s a tool to better understand your Facebook audience.

The more customer insights you have, the better you’re equipped to deliver meaningful messages to people. That’s the thinking behind Facebook Audience Insights, a new tool designed to help marketers learn more about their target audiences, including aggregate information about geography, demographics, purchase behavior, and more.

How To Know People that Matter to Your Business with Facebook Audience Insights

Facebook Audience Insights (FAI) shows you aggregate information for three different groups of people:

  1. People on Facebook (the general Facebook audience)
  2. People connected to your Page or event
  3. People in Custom Audiences you’ve already created (an audience made up of your current customers)

This will help you create content that is more relevant. And, in your targeted audience to find more users.

Audience Insights is different from Page Insights because it looks at trends about your current or potential customers across Facebook, whereas Page Insights looks at the interactions with your Page (i.e., likes, comments, and shares).

How to see insights about Your Facebook Page’s followers?

When someone follows your Page, it means they may receive updates about your Page in their News Feed.

Keep in mind that whenever someone likes your Page, they automatically follow it, which is included in your total number of Page follows in Page Insights.
To see insights about your Page’s followers:

  • Click Insights at the top of your Page.
  • Click Followers in the left column.

How To Know People that Matter to Your Business with Facebook Audience Insights

From here, you can see insights about the number of your Page’s followers and unfollows over time and where your Page follows happened.

To learn more about the people who follow your Page:

  • Click Insights at the top of your Page.
  • Click People in the left column.
  • Click Your Followers at the top.

How To Know People that Matter to Your Business with Facebook Audience Insights

From here, you can see information about the gender, age, country, city, and language of your Page’s followers.

How to use Facebook Audience Insights

Say you want to raise awareness for your diamond gold jewelry brand, and you sell your products in-store.

You’d want to know how many people on Facebook live near your stores, as well as their interests, their past purchase behavior, and how they tend to shop (online vs. in-store).

Using Audience Insights, you can get aggregate and anonymous information such as:

  • Demographics — Age and gender, lifestyle, education, relationship status, job role, and household size
  • Page likes — The top Pages people like in different categories, like women’s apparel or sports
  • Location and language — Where do people live, and what languages do they speak
  • Facebook usage — How frequently are people in your target audience logging onto Facebook and what device(s) they are using when they log on
  • Purchases activity — Past purchase behavior (i.e. heavy buyers of women’s apparel) and purchase methods (i.e., in-store, online)

Facebook has made it easy for you to know the people that matter to your business using Facebook Audience Insights.

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