How To Create A Facebook Story On A Business Page

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Facebook Story – With Facebook Page Stories, you can share content that represents your brand or business directly from your mobile device.

Stories engage your audience and encourage you to build more regular, genuine and casual connections in a deeper way. To put your viewers behind the scenes, you can share pictures and short videos.

Page Stories appear at the top of News Feed in a highly visible area. People can also tap on your mobile Page’s profile picture to see your Page – Facebook Story.

With business pages’ organic reach continuing to decrease on Facebook, it’s now more important than ever to experiment with different ways to get your posts in front of as many eyeballs as you possibly can.

How To share a photo or video to Your Business Page’s story on Facebook

To share a photo or video to your Page’s story, log into the Facebook app for iOS or Android.

Your Page’s story is a way of sharing something with your Page’s followers that will be available for 24 hours.

You must be a Page admin or editor to share to your Page’s story. You can also share a photo or video to your personal profile’s story.

On Facebook App

To share a story to your Page:

  • Go to your Page and tap your profile picture.
  • Tap Create story.
  • Select a photo or video from your camera roll and tap Next, or tap the camera to take a new photo or video.

Currently only a few businesses are using this feature despite its prime real estate: Stories appear at the top of users’ Facebook News Feed on both desktop and the mobile app.

Benefits of Stories

  1. Share more often: Businesses often think about how frequently they should post to their Page. If you’ve already shared content to your Page or are running a Page ad, a Story can help you engage your audience with a different type of media to enjoy.
  2. Humanize your business: You want your Page to come across as friendly and accessible. Stories can help people get to know you and your business better. Stories let you share personal, relatable content through fun, fleeting moments that bind everyone together.
  3. Reach people consistently: If anyone in your audience misses a post, they’ll see your Story at the top of their News Feed. Stories let you reengage a passive audience and provide updates in a dynamic way. You can see how many people watched your Stories in Insights.

What you can do with Facebook page Stories

1. Personalize your Story: Use the Facebook camera and add creative effects, like frames or stickers, to personalize your photos or videos.

2. Crosspost across platforms: If you’re active on Instagram and use Stories, you can crosspost your Instagram Stories to your Facebook community.

How to share your Instagram story to Facebook?

To share your story to Facebook, first you’ll need to link your Instagram account to Facebook. At this time, you can only share a story to Facebook from the Instagram app for Android or iPhone.
Share your story to Facebook

To share your story to Facebook:

  • Start creating a story, then tap Send to.
  • Below Your Story, tap Sharing Options.
  • Select Share to Facebook Every Time or Share Once.
  • Tap Share.

3. View Insights: Understand how many people your Page Stories reach and learn what content resonates best with your audience.

Currently only a few businesses are using this feature despite its prime real estate: Stories appear at the top of users’ Facebook News Feed on both desktop and the mobile app.

It’s important to understand the difference between content that makes a good story versus content that makes a good post before jumping into Facebook stories.

Stories tend to lend themselves better to behind-the-scenes content, much as on Instagram, and often have a “guerilla marketing” feeling than the professional photography you are more likely to use for posts. You want audiences to follow your story by leading them on a journey from the start to the end.

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