Facebook Page posts can engage your audience in many ways.
They can entertain or inform them, make them think or provide value to their lives. If you’re not sure what to post on your Facebook business Page, the following ideas may help.
In this post, you will discover the 10 Powerful Tips for Facebook Page posts on Your Facebook Business Page
1. Think about your call-to-action (CTA) button:
If you have a call-to-action button on your Page, write a new post that highlights it. For example, if your current CTA is Book Now, post to let your audience know there are open appointments they can book directly by clicking your CTA.
How do I add a call-to-action button to my Facebook Page?
To add a call-to-action button to your Page, you’ll need to be an admin, editor, moderator or advertiser.
Call-to-action buttons can help your customers:
- Contact you through Messenger or email or by phone or website.
- Start food orders.
- Book a service.
To add a call-to-action button to your Page:
- From your News Feed, click Pages in the left menu.
- Go to your Page.
- Click + Add a Button below your Page’s cover photo.
- Select a button from the dropdown menu and follow the on-screen instructions.
- Click Save.
Once the button has been created, you can test your button:
- Click your button.
- Select the Test Button.
2. Run a contest or giveaway:
Encourage more likes, comments and shares by announcing a contest or giveaway. Ask your followers to share your post to incentivize participation, then choose a winner from the group of people who did. Congratulate them in a different post. Consider announcing a future contest or giveaway for your audience to anticipate.
3. Share testimonials:
It’s exciting and uplifting when people say kind words about what you do. Share some in moderation so the rest of your audience can celebrate with you.
4. Announce news:
If your business has an announcement, such as a sale or moving news, announce it on your Page to reach your customers.
5. Crowdsourced feedback:
Ask your Page followers for feedback and use it to improve your business. This is a great way to create transparency and openness with your audience and build brand trust.
6. Ask your audience to make a choice:
You can engage with your audience even when you don’t have anything related to your business to share. A fun option is to ask them to make a choice, pick a favorite or decide between 2 things. When you ask your followers a friendly question, you can spark an interest that invites them to respond.
7. Pose a question:
Ask your audience a question to encourage conversation. You could ask how they’re feeling that day or about their weekend plans. When your audience relates to your questions and you leverage their interests and needs, they may feel more inclined to respond and generate threads on your posts.
8. Share industry news:
When you share news about your industry, it shows your audience that you don’t just care about promoting your business. You also care about keeping your Page followers informed of current topics that are relevant to them.
9. Celebrate a holiday:
Holidays, either nationally recognized or trending on social media, are opportunities for your Page to contribute to the celebration. Best Friends Day or Pet Day, for example, are light-hearted openings to celebrate common interests with your audience. These celebrations may vary depending on where you’re located.
10. Boost your best posts:
If you posted something to your Page that received a lot of comments, likes and shares, it’s likely because it was personal or meaningful to your audience. Try boosting that post to reach a wider audience and connect with potential customers who haven’t seen your Page yet. To see how your boosted post is performing, go to the Ad Center tab on your Page.
You can pin any post to the top of your Page, such as announcements, sales or upcoming events. Remember, pinned posts stay until you replace or remove them.
To help businesses communicate important COVID-19 related information with their customers, Facebook has introduced a COVID-19 Business Update tag which you can apply in your Facebook Page posts. This tag can be applied to any post related to COVID-19, such as content about temporary service changes, available inventory, gift cards and donations, and new practices around health and safety