Facebook Marketing – How to Represent Your Business on Facebook With Pages, Profiles and Groups.
Facebook has varieties of tools for Marketers to use and promote their businesses. Some of them are Facebook Pages, Profiles and Groups.
These tools are highly recommended for businesses to use in promoting their brand and winning more customers on Facebook.
But you need to know how each of them works. so you can apply them properly.
Here in this post, we are going to help you to understand the differences between Facebook Pages, Profiles and Groups and how to Represent your business on them.
Related: Facebook Marketing – 4 Ways To Use Facebook to Market Your Business
Facebook pages
Pages are a free product to build and grow your social media presence. Use Pages to reach new audiences and communicate with fans or customers who care about your products, services or community. With Pages, you can also advertise and achieve business goals. With a Page, you can:
- Communicate with customers and people interested in your business in many ways, publicly and privately.
- Manage advertising, learn about your audience from Page Insights and grow your presence across Facebook.
- Use free tools and features on your Page, such as Posts, Inbox, Groups and Jobs.
Check out the answers to these frequently asked questions about Facebook Pages
Can I create a business presence?
- yes
How much does this cost?
- free
Who can see my business information?
- Public
How can people communicate with my business?
- Inbox: Messenger
- Facebook Comments
- Instagram Comments
Where can I see how my business is performing on Facebook?
- Insights Tab
- Ads Manager
- Business Manager
- Pages Manager App
Can I use this platform to advertise?
- Yes
Who is this recommended for?
- Businesses
- Local shops/stores
- Organizations
- Non-profits
- Public figures and Politicians
What other tools are available to use on these platforms?
- Posts
- StoriesEvents
- Appointments
- Jobs
- Groups
- Advertising
- Marketplace
Related: Facebook Business Page – Understand the benefits of creating a Facebook Page for your business
Facebook Profile
Facebook profiles are intended for personal use and to help you connect with friends, family and your community. Your profile can include photos, stories, posts and more that tell your story. With a profile, you can:
- Create, like and follow Pages and groups with your personal profile. Note: A personal profile is required to create a Page or group.
- Communicate privately with friends and family through posts, photos, videos, stories and Messenger.
Profiles are best for personal use, not for businesses or organizations. If you created a profile instead of a Page for your business
Check out the answers to these frequently asked questions about Facebook Profile
Can I create a business presence?
- No
How much does this cost?
- Free
Who can see my business information?
- Public
- Private
How can people communicate with my business?
- Messenger
Where can I see how my business is performing on Facebook?
- N/A
Can I use this platform to advertise?
- No
Who is this recommended for?
- Individuals
What other tools are available to use on these platforms?
- Posts
- Stories
- Events
Facebook Groups
Groups provide a space to communicate about shared interests with approved members. You can create a group for fans of your business or local enthusiasts with similar interests. With a group, you can:
- Connect and share information in discussion forums with small, select groups of people.
- Add events and set up a calendar for members to stay organized.
- Manage and control member access to keep your group as private as you like.
- Join or create a group as a Page member to increase awareness of your brand and build community.
Check out the answers to these frequently asked questions about Facebook Groups
Can I create a business presence?
- Yes
How much does this cost?
- Free
Who can see my business information?
- Public
- Private
How can people communicate with my business?
- Messenger
Where can I see how my business is performing on Facebook?
- Group Insights
Can I use this platform to advertise?
- No
Who is this recommended for?
- Individuals
- Pages
What other tools are available to use on these platforms?
- Posts
- Stories
- Events