Social media marketing is one of the most scalable and cost-effective tactics that small businesses can use to reach their target audience and raise revenue over time.
Chances are that you’ve already started using social media marketing to help get the word out about your business if you’re a business owner.
In reality, to help build their businesses, many small business owners utilize sites like Facebook, Twitter, LinkedIn, Pinterest, and Instagram.
So if you’re stuck on the social sidelines, there’s never been a better time to get involved.
Social Media Marketing – Can it Really Aid my small Business to Grow? Yes, It can
As a marketer, this is a question that most small business owners nowadays pose. However, in order for SMM to be successful, you need to have a clear understanding of what content marketing involves.
Content Marketing Involves?
Social media marketing is just a part of the marketing strategy for your content. Gaining “Likes” and followers is far more than just posting images online. It’s about getting your target audience to really connect with the awesome content you post, taking ownership of your online presence, and developing relationships with your audience.
Your content is a representation of your business, so your visitors would think the same about your business if you share cheap, irrelevant content.
1. Social media is cost-effective
One of the biggest benefits of social media marketing is that it lets you cut back on marketing expenses without losing results. Most of your success on social media will come from spending some time in creating and posting content, as well as interacting with your fans and followers.
The shuffle can lose your organic content because of the inclusion of algorithms that filter what users see through more social networks in their news feeds. To advertise your content and exclusive deals take advantage of the low-cost advertising features provided by social networks.
Most social media advertising is cheaper than traditional advertising, so you don’t have to spend a lot of money to reach more people, increase your audience, and grow your business.
2. Your clients are on social networks.
One of the strongest reasons for selling your small business via social media is that your clients invest time on these networks.
According to a survey from Informate Mobile Intelligence, social media users in the US check their accounts 17 times a day. While a customer might visit your store once a week, in the course of the week they might see your social media posts in their feed many times.
Are you a small business owner and you are yet to use social media for marketing? You have waited for so long, all your customers are on social media, start social media marketing today!
By 2021, the number of worldwide social media users is expected to reach about 3.1 billion people. With so many consumers using social media every day, this presents a great opportunity for small businesses who want to reach their online audience.
It would be easy to communicate with your target audience if you are involved on the channels they use the most often.
Note: You have to go out to your audience because if you don’t, you could be missing out on an important chance to connect with your customers and engage new leads.
3. Consumers on social media are searching for suggestions.
Brands that have been recommended are most likely to have more consumers reach out to them. These suggestions should not necessarily come from an acquaintance, family member or colleague. As you can see from the statistics below, customers are as likely to rely on online reviews as on personal recommendations.
These figures also show that consumers are actively seeking social media reviews and that these reviews have an effect on their purchasing behavior.
It ‘s important for this purpose that you actively encourage your satisfied customers to leave a social media review of your brand and recommend your products and services to others.
4. Social media helps to link your brand to clients who you didn’t know existed.
To identify and engage new leads, most brands rely on search engine optimization and PPC ad traffic. Yet social media marketing can be an excellent outlet to pull in new customers. As we discussed above, social media reviews or feedback can go a long way in helping your brand interact with clients you didn’t know existed. But there are other ways that social media can be used by the business to tap into new markets.
Via social listening, you can find potential customers and business prospects on your social media. You can see who is taking part in the discussion by following those keywords and finding out trending subjects in your industry.